TY  - BOOK
AU  - Middleton, Victor T.C.
AU  - Fyall,Alan
AU  - Morgan,Michael
TI  - Marketing in travel and tourism
SN  - 9780750686938
AV  - G 155.A1 M52M 2009
PY  - 2009///
CY  - Oxford
PB  - Elsevier
KW  - TOURISM
KW  - MARKETING
N1  - The meaning of markeing in travel and tourism; Understanding the consumer and the marketing mix in travel; Planning for marketing strategy and short-term operational objectives and compaigns
ER  -