TY - BOOK AU - Birch,Alex AU - Gerbert,Philipp AU - Schneider,Dirk TI - The age of e-tail: conquering the new world of electronic shopping SN - 1841120944 AV - HF 5548.32 B57A 2000 PY - 2000/// CY - Oxford PB - Capstone KW - ELECTRONIC COMMERCE KW - INTERNET MARKETING KW - INTERACTIVE MARKETING KW - RETAIL TRADE KW - TECHNOLOGICAL INNOVATIONS KW - INTERNET (COMPUTER NETWORK) KW - BUSINESS ENTERPRISES KW - COMPUTER NETWORKS N1 - Includes idnex; Strategies for the e-shopping age; Four steps to e-shopping success; Towards the digital economy ER -