TY  - BOOK
AU  - Reid,Robert D.
AU  - Bojanic,David C.
TI  - Hospitality marketing management
SN  - 9780470088586
AV  - TX 911.3.M3 R44H 2010
PY  - 2010///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - HOSPITALITY INDUSTRY
KW  - MARKETING
KW  - FOOD SERVICE MANAGEMENT
KW  - RESTAURANTS
N1  - Includes index; Chapter 1 : The functions of marketing; Chapter 2 : Introduction to hospitality services marketing; Chapter 3 : Understanding the behavior of hospitality consumers; Chapter 4 : Market segmentation and positioning
ER  -