TY  - BOOK
AU  - Birkeland, Peter M.
TI  - Franchising dreams: the lure of entrepreneurship in America 
SN  - 0226051900 (cloth : alk. paper)
AV  - HF 5429.235.U5 B57F 2002
PY  - 2002///
CY  - London
PB  - The University of Chicago Press
KW  - FRANCHISES (RETAIL TRADE)
KW  - MANAGEMENT
KW  - UNITED STATES
KW  - NEW BUSINESS ENTERPRISES
KW  - ENTREPRENEURSHIP
KW  - CASE STUDIES
N1  - Includes index; Franchise; fundamentals; King cleaners
ER  -