TY  - BOOK
AU  - Haskins, Jack
AU  - Kendrick,Alice
TI  - Successful advertising research methods
SN  - 0844231894
AV  - HF 5814 H37S 1993
PY  - 1993///
CY  - Lincolnwood, Ill., U.S.A.
PB  - NTC Business Books
KW  - ADVERTISING
KW  - RESEARCH
N1  - Includes appendix and index
ER  -