TY  - BOOK
AU  - King,Stephen
AU  - Lannon,Judie
AU  - Baskin,Merry
TI  - A master class in brand planning: the timeless works of Stephen King 
SN  - 9780470517918 (cloth : alk. paper)
AV  - HF 5415.1255 K56M 2007
PY  - 2007///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - BRANDING (MARKETING)
KW  - MANAGEMENT
KW  - BRAND NAME PRODUCTS
KW  - NEW PRODUCTS
KW  - ADVERTISING
KW  - MARKETING RESEARCH
N1  - A selection of King<U+2019>s papers published during the past 30 years, with commentaries by current marketing practitioners; Includes bibliographical references and index; Part I Planning : role and structure; Part II Planning : craft skills; Part III Market research
UR  - http://www.loc.gov/catdir/enhancements/fy0743/2007035534-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0743/2007035534-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0743/2007035534-t.html
ER  -