TY  - BOOK
AU  - Cheverton,Peter
TI  - Key account management: tools and techniques for achieving profitable key supplier status 
SN  - 9780749452773(pbk)
AV  - HF 5438.8 C43K 2008
PY  - 2008///
CY  - Philadelphia
PB  - Kogan Page
KW  - SELLING
KW  - KEY ACCOUNTS
KW  - MARKTING
KW  - CUSTOMER SERVICES
N1  - Includes bibliographical references and index; Definitions and purpose; Analysis : opportunity and value; Relationship management
UR  - http://www.loc.gov/catdir/toc/fy0804/2008003543.html
UR  - Contributor biographical information |
UR  - Publisher description |
ER  -