TY  - BOOK
AU  - Mooney, Kelly
AU  - Rollins,Nita
TI  - The open brand : when push comes to pull in a web-made world
SN  - 9780321544230
AV  - HF 5415.1255 M66O 2008
PY  - 2008///
CY  - Berkeley, Calif
PB  - New Riders
KW  - BRANDING (MARKETING)
KW  - TRADEMARKS
KW  - DESIGN
KW  - WEB SITES
N1  - Includes index; Part l : The future of brands is open; Part ll : The rise of the icitizen; Part lll : Inside the open brand; Part lV : Getting to open
ER  -