TY  - BOOK
AU  - Young, Laurie,
TI  - From products to services : insight and experience from companies which have embraced the service economy
SN  - 9780470026687
AV  - HD 9980.5 Y68F 2008
PY  - 2008///
CY  - England
PB  - John Wiley & Sons
KW  - SERVICE INDUSTRIES
KW  - CUSTOMER SERVICES
KW  - NEW PRODUCTS
N1  - Includes bibliographical references (p. [345]-346) and index; Why products companies service business; Clarifying the strategic intent of the service business; The degree of change needed to set up a service business; First base : gaining a clear perspective of service markets; Creating the services to be sold in the new market
ER  -