TY  - BOOK
AU  - Ind, Nicholas
TI  - Living the brand how to transform every member of your organization into a brand champion
SN  - 9780749450830
AV  - HD 69.B7 I52L 2007
PY  - 2007///
CY  - London ; Philadelphia
PB  - Kogan Page
KW  - BRAND NAME PRODUCTS
KW  - BUSINESS NAMES
KW  - MANAGEMENT
KW  - EMPLOYEE PARTICIPATION
KW  - CORPORATE IMAGE
N1  - Includes index; I'm genuinely feeling groovy; Living brands; Why people need vision and values; Why organizations need purpose and values; Defining the brand
ER  -