TY - BOOK AU - Mattus, Matt TI - Beyond trend : how to innovate in an over-designed world SN - 9781581809619 AV - TS 171 M37B 2008 PY - 2008/// CY - Cincinnati, Ohio PB - HOW Books KW - INDUSTRIAL DESIGN KW - CREATION (LITERARY, ARTISTIC, ETC) N1 - Includes index; The End of trend; Is this the end of design?; Let's innovate!; A new consumer; The excellence imperative; Consciously creating ER -