TY  - BOOK
AU  - Lindstrom, Martin
TI  - Brand sense : how to build powerful brands through touch, taste, smell, sight & sound
SN  - 9780749443719
AV  - HD 69.B7 L56B 2005
PY  - 2005///
CY  - London
PB  - Kogan Page
KW  - BRAND NAME PRODUCTS
KW  - BUSINESS NAMES
KW  - ADVERTISING
N1  - A cottage industry turns professional; Some companies are doing it right; Smash your brand; From 2-D to 5-D branding; Measuring senses
ER  -