TY  - BOOK
AU  - Tungate, Mark,
TI  - Adland : a global history of advertising
SN  - 9780749448370
AV  - HF 5823 T86A 2007
PY  - 2007///
CY  - London
PB  - Kogan Page
KW  - ADVERTISING
KW  - HISTORY
N1  - Includes bibliographical references and index; Pioneers of persuasion; From propaganda to soap; Madison Avenue aristocracy; Creative revolutionaries; The Chicago way; The Brit pack; Eighties extravagance
ER  -