TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
TI  - Services marketing people, technology, strategy
SN  - 0132056763
AV  - HF 5415.122 L68S 2007
PY  - 2007///
CY  - Upper Saddle River
PB  - Prentice - Hall
KW  - PROFESSIONS
KW  - MARKETING
KW  - SERVICE INDUSTRIES
KW  - MANAGEMENT
N1  - New perspectives on marketing in the service economy; Customer behavior in service encounters; Developing service concepts : core and supplementary elements; Distributing services through physical and electronic channels; Exploring business models : pricing and revenue management
ER  -