TY  - BOOK
AU  - Keegan, Warren J.
AU  - Green,Mark C.
TI  - Global marketing
SN  - 9780138133863
AV  - HF 1416 K43G 2008
PY  - 2008///
CY  - London
PB  - Pearson Prentice Hall
KW  - EXPORT MARKETING
KW  - MANAGEMENT
KW  - INTERNATIONAL BUSINESS ENTERPRISES
N1  - Includes bibliographical references and index; Introdution; The global marketing environment; Approaching global markets; The golbal marketing mix
ER  -