TY  - BOOK
AU  - Trout, Jack.
AU  - Rivkin,Steve
TI  - Differentiate or die : survival in our era of killer competition
SN  - 9780470223390
AV  - HF 5415 T76D 2008
PY  - 2008///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - MARKETING
KW  - ADVERTISING
KW  - BRAND NAME PRODUCTS
KW  - COMPETITION
N1  - Includes index; The tyrany of choice; The creeping commoditization of categories; Whatever happended to the unique selling proposition?
ER  -