TY  - BOOK
AU  - Till, Brian D
AU  - Heckler,Donna
TI  - The truth about creating brands people love
SN  - 9780137128167
AV  - HF 5415.1255 T54T 2009
PY  - 2009///
CY  - Upper Saddle River, NJ.
PB  - Pearson
KW  - BRANDING (MARKETING)
N1  - Managing brands is not common sense; No one loves your brand as much as you love it; The brand is not owned by marketing : everyone owns it
ER  -