TY  - BOOK
AU  - Percy, Larry
TI  - Strategic integrated marketing communication: theory and practice 
SN  - 9780750679800
AV  - HF 5415.123 P47S 2008
PY  - 2008///
CY  - Amsterdam
PB  - Elsevier/Butterworth-Heinemann
KW  - STRATEGIC PLANNING
N1  - Includes glossary and idnex; Overview of IMC; Brands and IMC; Companies and IMC
ER  -