TY - BOOK AU - McGoldrick, Peter J. TI - Retail marketing SN - 9780077092504 (pbk) AV - HF 5429 M33R 2002 PY - 2002/// CY - Maidenhead, Berkshire PB - McGraw-Hill KW - RETAIL TRADE MARKETING RESEARCH N1 - Retail marketing strategy; The retail marketing mix; The retailing sans frontieres ER -