TY  - BOOK
AU  - Olins, Wally
TI  - Wally Olins: the brand handbook
SN  - 9780500514085
AV  - HD 69.137 O44W 2008
PY  - 2008///
CY  - London
PB  - Thames & Hudson
KW  - BRAND NAME PRODUCTS
KW  - PRODUCT MANAGEMET
N1  - Includes index; What branding is about; Making brands work; Belief in branding
ER  -