TY  - BOOK
AU  - Schwarz,Eric C.
AU  - Hunter,Jason D.
TI  - Advanced theory and practice in sport marketing
SN  - 9780750684910 (pbk.)
AV  - GV 716 S38A 2008
PY  - 2008///
CY  - Amsterdam
PB  - Butterworth-Heinemann
KW  - SPORTS
KW  - MARKETING
N1  - Includes index; Sport marketing : the basics; Understanding the sport consumer; Sport marketing logistics
ER  -