TY  - BOOK
AU  - K่ung,Lucy
TI  - Strategic management in the media: from theory to practice 
SN  - 1412903122 (hbk.)
AV  - P 96.M34 K86S 2008
PY  - 2008///
CY  - Los Angeles
PB  - SAGE
KW  - MASS MEDIA
KW  - MANAGEMENT
KW  - STRATEGIC PLANNING
N1  - Includes index; Strategic context; From context to concepts
ER  -