TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management
SN  - 9780131357976
AV  - HF 5415.13 K67M 2009
PY  - 2009///
CY  - Upper Saddle, River, N.J.
PB  - Prentice-Hall
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes appendix and index; Understanding marketing management; Capturing marketing insights; Connecting with customers
ER  -