TY - BOOK AU - Imbriale,Robert TI - Motivational marketing: how to effectively motivate your prospects to buy now, buy more, and tell their friends too! SN - 9780470116357 (cloth) AV - HF 5415 I42M 2007 PY - 2007/// CY - Hoboken, N.J. PB - John Wiley & Sons KW - MARKETING KW - PSYCHOLOGICAL ASPECTS N1 - Includes index; Motivational marketing and why it is important to your business; Motivate your prospects to buy now; Taking aim at your prospect's emotions ER -