TY  - BOOK
AU  - Brown,Duncan
AU  - Hayes,Nick
TI  - Influencer marketing: who really influences your customers? 
SN  - 9780750686006 (pbk.)
AV  - HF 5414 B76I 2008
PY  - 2008///
CY  - Amsterdam
PB  - Elsevier/Butterworth-Heinemann
KW  - MARKETING
KW  - INFLUENCE (PSYCHOLOGY)
N1  - Includes index; Marketing is broken; Wha's wrong with traditional marketing today?
ER  -