TY  - BOOK
AU  - Moutinho, Luiz.
AU  - Chien,Charles S.
TI  - Problems in marketing: applying key concepts and techniques
SN  - 9780761971788
AV  - HF 5415 M68P 2008
PY  - 2008///
CY  - Los Angeles
PB  - Sage Publications
KW  - MARKETING
N1  - Includes bibliographical references and index; Incldudes idnex; Environmental scanning; Consumer behaviour; Marketing research and market forecasting
ER  -