TY  - BOOK
AU  - Kotler, Philip.
AU  - Lee,Nancy
TI  - Social marketing: influencing behaviors for good
SN  - 9781412956475 (pbk.: alk. paper)
AV  - HF 5414 K67S 2008
PY  - 2008///
CY  - Los Angeles
PB  - Sage Publications
KW  - SOCIAL MARKETING
KW  - BEHAVIOR MODIFICATION
N1  - Includes bibliographical references (p. 403-427) and indexes
ER  -