TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Kotabe,Masaaki
TI  - Marketing management
SN  - 0324022034
AV  - HF 5415.13 C94M 2001
PY  - 2001///
CY  - Cincinnati
PB  - South-Western College Pub.
KW  - MARKETING
KW  - MANAGEMENT
KW  - CASE STUDIES
N1  - Includes bibliographical references and indexes
ER  -