TY  - BOOK
AU  - Watson,Tom
AU  - Noble,Paul
TI  - Evaluating public relations: a best practice guide to public relations planning, research & evaluation 
SN  - 0749443065
AV  - HD 59 W37E 2005
PY  - 2005///
CY  - London
PB  - Kogan Page Limited
KW  - PUBLIC RELATIONS
KW  - EVALUATION
KW  - CASE STUDIES
N1  - Includes index; Principles of public relations practice; Evaluation and communication psychology; Practitioner culture - why we do what we do
ER  -