TY  - BOOK
AU  - Schultz,Don E.
AU  - Kitchen,Philip J.
TI  - Communicating globally: an integrated marketing approach 
SN  - 0844225223
AV  - HF 1416 S38C 2000
PY  - 2000///
CY  - Lincolnwood, Chicago, Ill.
PB  - NTC Business Books
KW  - EXPORT MARKETING
KW  - MANAGEMENT
KW  - COMMUNICATION INTERNATIONAL
KW  - CASE STUDIES
N1  - Includes appendix and index; Transitioning into the 21st-century marketplace; Understanding the emerging global marketplace; How marketing communication works
ER  -