TY  - BOOK
AU  - Harris,Thomas L.
TI  - Value-added public relations: the secret weapon of integrated marketing 
SN  - 0844234117
AV  - HF 5415.123 H37V 1998
PY  - 1998///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - COMMUNICATION IN MARKETING
N1  - Includes index; How public relations adds value to integrated marketing; How to write an integrated marketing public relations plan
ER  -