TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills 
SN  - 0073137634 (alk. paper)
AV  - HF 5415.13 P47M 2007
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - MARKETING
KW  - MANAGEMENT
KW  - CASE STUDIES
N1  - Includes index; Marketing information research and understanding the target market; Analyzing marketing problems and cases; Financial analysis for marketing decisions
UR  - http://www.loc.gov/catdir/enhancements/fy0665/2005056244-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0665/2005056244-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0735/2005056244-b.html
ER  -