TY  - BOOK
AU  - Bivins,Thomas H.
TI  - Public relations writing: the essentials of style and format 
SN  - 0844203513 (softbound : student text)
AV  - HM 263 B58P 1999
PY  - 1999///
CY  - Lincolnwood, Ill., USA
PB  - NTC/Contemporary
KW  - PUBLIC RELATIONS
KW  - UNITED STATES
KW  - AUTHORSHIP
N1  - Includes index; Writing for public relations; Planning your message; Choosing the right message and medium
ER  -