TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing research: An applied orientation 
SN  - 0132279177
AV  - HF 5415.2 M34M 2007
PY  - 2007///
CY  - Upper Saddle, NJ.
PB  - Pearson
KW  - MARKETING RESEARCH
KW  - MATHODOLOGY
N1  - Includes appendix and index; Introduction and early phases of marketing research; Research design formaulation; Data collection, preparation analysis and reporting
ER  -