TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 0130337161
AV  - HF 5415.2 M34M 2004
PY  - 2004///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - MARKETING RESEARCH
KW  - MATHODOLOGY
N1  - Title of CD-ROM is SPSS student version 11.0 for Windows; Includes appendix and index; Early phases of marketing research; Research design formulation; Data collection preparation analysis and reporting
ER  -