TY  - BOOK
AU  - Ketelhohn,Werner
TI  - International business strategy
SN  - 0750606452
AV  - HD 62.4 K47I 1993
PY  - 1993///
CY  - Oxford
PB  - Butterworth/Heinemannn
KW  - INTERNATIONAL BUSINESS ENTERPRISES
KW  - MANAGEMENT
KW  - STRATEGIC PLANNING
KW  - MARKETING
KW  - COMPETITION, INTERNATIONAL
N1  - Includes bibliographical and index; Competitive and cooperative business strategy; International business strategy; Adjusting to environmental pressures
ER  -