TY  - BOOK
AU  - Zikmund,William G.
TI  - Business research methods
SN  - 0030975859
AV  - HD 30.4 Z54B 1994
PY  - 1994///
CY  - Fort Worth
PB  - Dryden Press, Harcourt Brace College
KW  - MANAGEMENT
KW  - RESEARCH
KW  - BUSINESS
N1  - Includes index; Introduction. The role of business research -- Theory building -- The research process : an overview -- Ethical issues in business research -- Beginning stages of the research process. Problem definition and the research proposal -- Exploratory research -- Secondary data and global information systems -- Research methods. Survey research : an overview -- Survey research : basic methods of communication with respondents -- Observation methods -- Experimental research. Measurement concepts. Measurement and scaling concepts -- Attitude measurement -- Questionnaire design. Sampling and fieldwork. Sample designs and sampling procedures -- Determination of sample size : a review of the statistical theory -- Fieldwork. Data analysis and presentation. Editing and coding : beginning to transform raw data into information -- Basic data analysis : descriptive statistics -- Univariate statistics -- Bivariate analysis : tests of differences -- Bivariate analysis : measures of association -- Multivariate analysis -- Communicating research results : research report, oral presentation, and research follow-up. Cases. Video cases and video research project
ER  -