TY  - BOOK
AU  - Zikmund, William G.
AU  - Babin,Barry J.
TI  - Essentials of marketing research
SN  - 9780324320879
AV  - HF 5415.2 Z54E 2007
PY  - 2007///
CY  - Mason, OH.
PB  - Thomson/South-Western
KW  - MARKETING RESEARCH
N1  - Incldues appendix glossary and idnex; Designing research studies; Measurement; Sampling and statistical theory; Analysis and reporting; Comprehensive cases with computerized databases
ER  -