TY  - BOOK
AU  - Hauptly,Denis J.
TI  - Something really new: three simple steps to creating truly innovative products 
SN  - 9780814400326 (hardcover)
AV  - HF 5415.153 H38S 2008
PY  - 2008///
CY  - New York
PB  - American Management Association
KW  - NEW PRODUCTS
KW  - PRODUCT MANAGEMENT
N1  - Includes appendix and index; Includes index; Three simple steps to innovation; The context of innovaion : perople, management and organization
ER  -