TY - BOOK AU - Brooks, William T. TI - Perfect phrases for lead generation : hundreds of ready-to-use phrases for finding new customers, keeping your pipeline full, and growing your sales SN - 9780071495899 AV - HF 5438.25 B76P 2008 PY - 2008/// CY - New York PB - McGraw-Hill KW - SELLING KW - SALES MANAGEMENT KW - BUSINESS COMMUNICATION N1 - The realities, myths, errors, and urban legends behind prospecting; Your direct value statement : what to say; Direct methods of prospecting cold warm and hot calling : what to say ER -