TY  - BOOK
AU  - Riel,C.B.M.van
AU  - Fombrun,Charles J.
TI  - Essentials of corporate communication: implementing practices for effective reputation management 
SN  - 9780415328265
AV  - HD 30.3 R537 2007
PY  - 2007///
CY  - London
PB  - Routledge
KW  - COMMUNICATION IN MANAGEMENT
KW  - CORPORATE IMAGE
KW  - CORPORATIONS
KW  - PUBLIC RELATIONS
N1  - Includes bibliographical and index; Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication
UR  - http://www.loc.gov/catdir/toc/ecip068/2006005358.html
UR  - http://www.loc.gov/catdir/enhancements/fy0651/2006005358-d.html
ER  -