TY  - BOOK
AU  - Spurgeon,Christina
TI  - Advertising and new media
SN  - 9780415430340 (hardback : alk. paper)
AV  - HF 6146.I58 S68A 2008
PY  - 2008///
CY  - London
PB  - Routledge
KW  - INTERNET ADVERTISING
KW  - ADVERTISING
KW  - SOCIAL ASPECTS
KW  - MASS MEDIA
KW  - MASS MEDIA AND BUSINESS
N1  - Includes index; Advertising and the new media of mass conversation; From the long tail to madison and vine trends in advertising and new media; Integrating interactivity : globalization and the gendering of creative advertising
ER  -