TY  - BOOK
AU  - Kotler,Philip
AU  - Bowen,John
AU  - Makens,James
TI  - Marketing for hospitality and tourism
SN  - 0132017733
AV  - TX 911.3.M3 K67M 2006
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - HOSPITALITY INDUSTRY
KW  - MARKETING
KW  - TOURISM
N1  - Includes index; Understanding the hospitality and tourism marketing process; Developing hospitality and tourism marketing opportunities and strategies; Developing the hospitality and tourism marketing mix
ER  -