TY  - BOOK
AU  - Fullerton, Sam
TI  - Sports marketing
SN  - 9780071106580
AV  - GV 716 F84S 2007
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill lrwin
KW  - SPORTS
KW  - UNITED STATES
KW  - MARKETING
N1  - The foundation of sports marketing; Marketing through sports; The marketing of sports
ER  -