TY  - BOOK
AU  - Hsu, Cathy
AU  - Killion,Les
AU  - Brown,Graham
TI  - Tourism marketing : an Asia-Pacific perspective
T2  - Wiley Australia tourism series
SN  - 9780470814901
AV  - G 155.A1 H78J 2008
PY  - 2008///
CY  - Oxford
PB  - Oxford University Press
KW  - TOURISM
KW  - MARKETING
KW  - MANAGEMENT
KW  - ASIA
N1  - Introduction to tourism marketing; Strategic marketing framework; Tourism markets; Marketing research; Tourism service marketing mix
ER  -