TY  - BOOK
AU  - Hoyer, Wayne D.
AU  - Maclnnis,Deborah J.
TI  - Consumer behavior
SN  - 9780618643721
AV  - HF 5415.32 .H69C 2007
PY  - 2007///
CY  - Boston
PB  - Houghton Mifflin
KW  - CONSUMER BEHAVIOR
KW  - MARKETING RESEARCH
N1  - Includes bibliographical references and index; An introduction to consumer behavior; The psychological core; The process of making decisions; The consumer's culture; Consumer behavior outcomes
ER  -