TY  - BOOK
AU  - Thomas,Andrew R.
TI  - Direct marketing in action
SN  - 0275992233
AV  - HF 5415.126 D57 2007
PY  - 2007///
CY  - Westport, Conn.
PB  - Praeger Publishers
KW  - DIRECT MARKETING
KW  - TARGET MARKETING
KW  - MARKETING
KW  - MANAGEMENT
KW  - CONSUMER BEHAVIOR
N1  - Includes bibliographical references and index; What is direct marketing?; Customer analysis : the right behaviors; Environmental analysis : identifying internal capabilities and external opportunities
ER  -