TY  - BOOK
AU  - Czepiel,John A.
TI  - competitive marketing strategy
SN  - 0131597248
AV  - HF 5415 C93C 1992
PY  - 1996///
CY  - NewYork
PB  - Prentice - Hall
KW  - MARKETING
KW  - MANAGEMENT
KW  - BUSINESS PLANNING
KW  - STRATEGY PLANNING
ER  -