TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra E.
TI  - Advertising: principles & practice 
SN  - 0131465600
AV  - HF 5823 W44A 2006
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - ADVERTISING
N1  - Includes index; Part 1 Foundations; Part 2 Planning and strategy; part 3 Effective advertising; Part 4 Effective advertising messages; Part 5 integration and evaluation
ER  -