TY - BOOK AU - McAlhone, Beryl AU - Stuart,David TI - A smile in the mind : witty thinking in graphic design SN - 0714838128 AV - NC 997 .M32S 2005 PY - 2005/// CY - London PB - Phaidon Pr KW - COMMERCIAL ART KW - THEMES MOTIVES KW - WIT AND HUMOR, PICTORIAL N1 - Part one : foreword by edward de bono; Part two : different types of wit; Part three : ltems that use wit; Part four : businesses that use wit; Part five : witty designers "How I got the idea" ER -